Bangkok – 7UP beverage by Suntory PepsiCo Beverage (Thailand) Company Limited led by Mr. Anawat Sangkhasap, Chief Marketing Officer, Suntory PepsiCo Beverage (Thailand) Company Limited, continued to deliver new excitement and fizzy flavor of 7UP to customers through the new summer campaign called “7UP Surprisingly Great Taste”. Customers are tempted to experience a harmonious taste of 7UP that features a perfect combination of delicious, fizzy, refreshing, enchanting flavors and its nice balance of sour and sweetness. The company also introduced the all-time favorite Thai actor “Nadech Kugimiya” to color up the campaign and take part in fun activities with fans and customers.

 Mr. Anawat Sangkhasap, Chief Marketing Officer, Suntory PepsiCo Beverage (Thailand) Company Limited, said this year Suntory PepsiCo Beverage (Thailand) aims to expand 7UP’s customer base to reach out to Millennials. They are health-conscious and typically do not consume foods high in sugar content. Meanwhile, some of consumers considered that non-sugar carbonated soft drinks are not delicious. 7UP No Sugar formula therefore makes for better meeting the needs of health-conscious customers who want to avoid sugar intakes and the delicious flavor is still retained. That is an inspiration behind the launch of the “7UP Surprisingly Great Taste” campaign to enliven the summer and stimulate the carbonated soft drink market. In addition, Suntory PepsiCo Beverage also kicked off the “Taste Challenge” onsite marketing roadshow that allows Thai consumers to experience the iconic taste and fizzy flavor of 7UP, which is a sugar-free lemon lime beverage. The “Taste Challenge” is scheduled to take place at millennial-centric locations in Bangkok such as Lido, Empire Tower, CentralWorld and United Center. The “Taste Challenge” marketing roadshow is scheduled to take place between February and March 2023 with over 10,000 people expected to participate in the campaign.

 “This year, we introduced “Nadech Kugimiya” as the presenter to enhance customer engagement in order to deliver fun, excitement, liveliness and an unexpected flavor to all customers. The company is proactively moving forward with an omnichannel marketing and communications strategy to reach out to customers across segments via online and offline communications platforms such as TV channels, digital media and on-ground and point-of-sale marketing activities. The company also continued to launch promotional campaigns to drive sales volume and reinforce the brand awareness among target customers in Bangkok and gate cities in upcountry provinces. Moreover, the company redesigned the packaging with an enchanting design concept in order to communicate with customers about refreshing flavor and liveliness that reflect the unique flavoring characteristics of 7UP No Sugar. The company also launched a new advertising movie featuring heartthrob actor “Nadech Kugimiya” to share his flavorful experience in drinking 7UP No Sugar, which highlights a harmonious aroma and alluring tastes of lemon lime. Customers will be able to taste the experience and experience the unique taste of 7UP No Sugar themselves under the concept “7UP Surprisingly Great Taste”, aiming to assure customers that they can still enjoy a delicious taste of sugar-free carbonated soft drink like 7UP as always despite having no sugar included.”  

 Nadech Kugimiya, presenter of the “7UP Surprisingly Great Taste” campaign, said “I am glad and feel a great honor being selected by Suntory PepsiCo Beverage (Thailand) to represent the campaign and deliver an excitement and unique taste of 7UP No Sugar to new-generation people. Personally, I would say that 7UP No Sugar has a surprisingly delicious taste. It has a perfect combination of a great taste, harmonious mix of sour and sweet flavor, and a unique blend of lemon lime aroma. So, I would like everyone to keep an open mind to experience a unique taste of 7UP yourself, then you will love it like me.”

 Let’s enjoy a new fizzy taste experience in the “Taste Challenge” campaign in order to sensually get in touch with an unexpected balance of mild sour and sweet flavors and refreshing taste of the sugar-free 7UP with captivating lemon lime aroma. It is now available for purchase at all convenience stores, retail shops, wholesales outlets, supermarkets and shopping department stores nationwide. The 345-ml PET bottle costs 11 baht, 440-ml bottle costs 16 baht and the 1.45-liter bottle is available at 29 baht.

 For more information, please visit Facebook: 7UPThailand, Twitter: 7up_thailand and YouTube: 7UPThailand_Official.