Pepsi® beverage by Suntory PepsiCo Beverage (Thailand) Company Limited has been honored with the “Best Brand Performance on Social Media” award in the Non-Alcoholic Beverage Business category at the 13^th Thailand Social Awards, organized by WiseSight (Thailand) Company Limited. Ms. Laddawan Lertwasin, Senior Marketing Manager, Suntory PepsiCo Beverage (Thailand) Company Limited, accepted the prestigious award on behalf of the company on February 28 at True Icon Hall, ICONSIAM.

Ms. Laddawan Lertwasin, Senior Marketing Manager, Suntory PepsiCo Beverage (Thailand) Company Limited, said “Pepsi® is deeply honored and proud to receive the '13^th Thailand Social Awards' We are dedicated to producing brand content on social media that resonates with the interests of modern consumers by crafting content based on user behavior and characteristics across different platforms. This approach enables us to effectively communicate with our audience while reinforcing our identity and positioning as a brand that has established a strong presence in consumers' hearts, earning positive mentions and recognition. Connecting and communicating through social media, which serves as an online community, while utilizing a customer-centric strategy that prioritizes the consumer experience at every stage. This approach involves understanding the consumer's perspective in sharing their stories, emotions, and opinions in the comments of trending posts across major social media platforms, enabling us to gain deeper insights into their needs and respond more effectively. Pepsi®'s social media serves not only as a brand communication channel but also as a venue for two-way communication, allowing consumers to engage in conversations, exchange opinions, express their individuality, and share their stance. This enables us to consistently provide meaningful and sustainable experiences for our consumers.”

The Thailand Social Awards is the largest social media award program in Thailand, held for the 13th consecutive year by WiseSight (Thailand) Company Limited, a leading company in market data analytics software development. The event underscores the importance of social media as a driving force behind Thailand’s economic landscape while honoring brands that creatively leverage social media. The awards evaluate brand performance using the Social Metric for Brand criteria, measuring the effectiveness of communication on social media in the Best Brand Performance on Social Media category. The analysis compiles statistical data from over 2,500 brands across major social media platforms, using more than 70 essential metrics, both quantitative and qualitative, to evaluate performance. The resulting Social Metric Score is calculated based on two main social media components: the brand's official social media accounts (Owned Media) and mentions of the brand across other platforms, such as media, influencers, and the public (Earned Media). Winning the Thailand Social Awards, through the evaluation of performance effectiveness, signifies not only the efficient use of social media by a brand but also establishes a benchmark for society. It mirrors the brand's ultimate goal of understanding a diverse and varied target audience through content, while leveraging social media to develop creative ideas that align with the target audience's interests and meet consumer needs most effectively.